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Augmented Reality battle: Google launches ARCore to compete with Apple’s ARKit

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Google’s ARCore to make Augmented Reality mainstream.
Google on Tuesday announced a new software development kit (SDK) called ARCore to bring the Augmented Reality (AR) to existing and future Android smartphones. The company has also released a preview of the kit for the developers.

Phone-based augmented reality (AR), in which digital objects are superimposed onto the real world on screen, got a huge boost from the popularity of the Pokémon Go game. The game, launched in the United States in July last year, sent players into city streets, offices, parks and restaurants to search for colorful animated characters.

Analysts expected the game to make $3 billion for Apple over two years as gamers buy “PokéCoins” from its app store.

Google’s take on the technology will first be available on the Samsung Galaxy S8 and Google’s own Pixel phone. The company said in a blog post that it hoped to make the system, called ARCore, available to at least 100 million users, but did not set a date for a broad release.

Apple in June announced a similar system called ARKit that it plans to release this fall on “hundreds of millions” of devices.

Google and Apple will jockey for the attention of customers and software developers who will build the games, walking guides and other applications that would make AR a compelling feature.

Many tech industry leaders envision a future in which eyeglasses, car windshields and other surfaces can overlay digital information on the real world. Google and Microsoft Corp have already experimented with AR glasses.

“AR is big and profound,” Apple Chief Executive Tim Cook told investors earlier in August. “And this is one of those huge things that we’ll look back at and marvel on the start of it.”

Apple and Google have had to make compromises to bring the technology to market.

In Apple’s case, the Cupertino, California-based company decided to make its AR system work with devices capable of running iOS 11, its next-generation operating system due out this fall.

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Muslim Global: Augmented Reality battle: Google launches ARCore to compete with Apple’s ARKit
Augmented Reality battle: Google launches ARCore to compete with Apple’s ARKit
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