Today, they have been sated, with the first trailer for next summer’s blockbuster action-comedy arriving just in time to count as an early Christmas present.
Dwayne Johnson and Kelly Rohrbach are oiled up and correct in the roles made famous by David Hasselhoff and Pamela Anderson; joining them are Zac Efron, Priyanka Chopra and countless nubile more.
Fire, aqua-peril, job insecurity, lifeguard romance and partial nudity seem all present and correct, but the trailer suggests a more overtly comedic treatment of the source material than some may have anticipated. The director is Seth Gordon, whose previous work includes Horrible Bosses and Rock vehicle San Andreas.
The film washes up in cinemas on 26 May 2017.